A Vacation Industry Analysis Of Edinburgh Tourism Essays

A Vacation Industry Analysis Of Edinburgh Tourism Essays A Vacation Industry Analysis Of Edinburgh Tourism Essay A Vacation Industry Analysis Of Edinburgh Tourism Essay Edinburgh is the Capital of Scotland, a really beautiful, vivacious metropolis situated in the eastern portion of the state on the Forth of Firth, near the North Sea. It is chiefly within the historic county of Midlothian. It was ab initio grown around a Castle built by the King Malcolm 111. It became Scots Capital in 1437. ( www.aboutscotland.co.uk ) The metropolis is dearly nicknamed Auld Reekie, ( Middle Scots for Old Smoky ) , Athens of the North, Aneda or Edina, Edinensis, Dunedin, Ben Jonson described it as Britain s other oculus, etc. etc. ( www.rampantscotland.com ) Features: Edinburgh is celebrated for many grounds and that screens from traditional national costume to its literature and civilization and it hosts the international Humanistic disciplines Festival every twelvemonth. Edinburgh is glorious metropolis with its rugged and big aggregation of Medieval and Georgian Architecture it s frequently regarded as one of the most Picturesque metropoliss in Europe. The Old Town and New Town territories of Edinburgh were listed as a UNESCO World Heritage Site in 1995.Edinburgh is the first metropolis of Designated Literature City in the universe. ( www.cithyofliterature.com ) Demographics: Edinburgh is the seventh most thickly settled metropolis in the UK and its 2nd Largest in Scotland after Glasgow. In the 2009 mid twelvemonth population estimations, Edinburgh had a entire resident population of 477,660. ( www.edinburghguide.com ) A pie chart explicating farther about the figure of the tourers coming from the different parts of the universe. The part of the Tourism towards the Local Edinburgh Economy: It is estimated that in 2009, UK occupants made 2.46m trips to Edinburgh and Lothians ( E A ; L ) , remaining for 6.6m darks and disbursement ?562m. Those sing Edinburgh City made 2.14m trips, remaining for 5.58m darks and disbursement ?526m. Abroad visitants made around 1.33m trips to the capital and environing country, remaining for 7.44m darks and disbursement ?458m. ( www.visitscotland.org ) Domestic Tourism: This is data release earlier this twelvemonth United Kingdom Tourism Survey, shows the Some Facts and Figures of Scots Tourism, 2009: In 2009, around 15 million tourers took nightlong trips to Scotland. The one-year spend, was over ?4 billion. Scots Tourism contributes 11 % of the Scottish service sector Economy compared to 8-9 % for the UK as a whole. The UK histories for 83 % of touristry trips to Scotland. Abroad touristry histories for 17 % of touristry trips to Scotland. Average spend per dark is ?62 for abroad tourers, ?60 for English tourers and Harmonizing to the Association for Tourism and Leisure Education ( ATLAS ) , the motion of individuals to cultural attractive forces off from the normal topographic point of abode, with the purpose to garner new information and experiences to fulfill their cultural demands . ( books.google.co.uk ) Cultural touristry is the portion of the touristry concerned with a state or part s civilization, specifically the life style of the people, the history of those peoples, their art, architecture, faith ( s ) , and other elements that helped determine their manner. Examples: Peoples come to see Edinburgh chiefly from USA, Canada, Australia, New Zealand, because people in those states portion the same civilization and values. i.e. same linguistic communication, populating manners, history, traditions, and other activities. Scots Gastronomy: Scotland has got its unique and typical formulas but because of migration, Scotland s natural larder of game, dairy, fish, fruit, and veggies these are of import factors of Scots cookery and it s mostly without spices.i.e. Scotch stock. In most towns, Chinese and Indian take-away eating houses exist along with traditional fish and bit stores. Larger towns and metropoliss offer cuisine runing from Thai and Nipponese to Mexican, Pakistani, Polish or Turkish. ( www.visitscotland.com ) Languages Relegions: There are chief three linguistic communications spoken in Scotland, English, Gaelic, Scots. The major faiths are Christianity, Judaism, Islam, Buddhism, Sikhism, Hinduism, Rasta and Neo Paganism. Etc.etc. ( www.rampantscotland.com ) Scots National Dress: The term Scottish frock describes the traditional frock of Scotland. It is frequently characterized by the visual aspect of plaid ( tartan ) patterns in some signifier. Male dress includes kilt ( or trews ) , sporran, sgian dubh and gillies. Gillies, or Gillie Brogues are traditional midst soled places with no linguas and long lacings. ( www.visitscotland.com ) Scots Music: The Scots music is universe celebrated, the universe of music has changed drastically but Scots common people music has held its traditional roots more tightly. The Scots music dates back to 6th century. ( www.musicscotland.com ) Celebrated New Year Theme Song: With the name of Edinburgh a really celebrated melody ever comes into head which is sung in many states on the Eve of every New Year, Auld Lang Syne is a vocal written by the celebrated Scottish Poet Rabbie Burns, nick name Roberts. Social Tourism: DefinitionA : There is as yet no in agreement definition of societal touristry ; there has been considerable survey on the topic. Dr.W.Hunziker at the 2nd Congress of Social Tourism held at Vienna and Salzburg in Austria in May 1959, proposed the undermentioned definition: Social touristry is a type of touristry practiced by low income groups and which is rendered possible and facilitated by wholly separate and hence easy recognizable service . Examples: Peoples come to see Edinburgh to see Exhibitions, attractive forces, instruction system, host population. ( www.bangladesh.com ) Festivals: The Edinburgh International Festival of Music and Drama, held every summer since 1947, and its larger, more eclectic and far-out outgrowth, the Edinburgh Fringe, are universe celebrated ; the festival s 1,900-seat theatre opened in 1994. ( www.visitscotland.org ) Physical Tourism: Physical touristry is that kind of touristry which takes topographic point when people visit some state or metropolis or any topographic point to see its landscapes, architecture, rivers, edifices, mountains, clime, natural environment, vegetations and zoologies, beaches, etc. etc. Example: Holyrood Park and Arthur s Seat, Edinburgh Castle, Palace of Holyroodhouse etc. etc. During the eighteenth century Scotland experienced a cultural and rational renaissance.. ( www.brittanica.com ) Unique Tourist Attractions In Edinburgh: The noteworthy characteristics of Edinburgh are The New Parliament house Building, National War Museum, Collection of Royal Scottish Academy, The National Art Gallery of Scotland, The Royal Scottish Museum, Museum of Scotland, The National Library, The Royal Botanic Gardens, the house of the Protestant reformist John Knox, he Real Mary King s Close. ( www.rsc.org ) Scots Universities: The instruction system in Scotland is different than that of England, Wales and Ireland, as ancient Scots Universities offer a 4 Year Degree as comparison to the above. Edinburgh University is the host of many surveies and experiments of on traveling issues such as clime alteration. Etc. Undertaking 3: Investigate the influence of economic, physical, societal and political features on the entreaty of the finish to tourers. Introduction: In the travel and touristry sector the function of economic, societal, physical and political features is really critical ; it can make up ones mind the destiny of touristry in any state. Because these are the factors which are straight linked with the tourers around the universe. Influence of Economic Features: when the economic conditions are stable the touristry industry goes above the ladder. Harmonizing to BBC, Edinburgh has far more strong economic system than that of London a study claims. ( www.bbc.co.uk ) Economy of Edinburgh: Edinburgh contributes about ?14.1 billion a twelvemonth to the Scots economic system, approximately 15 per cent of national GDP, harmonizing to the Office for National Statistics. Banks, insurance companies, plus directors and other finance houses employ 34,781 people in Edinburgh, or 11.3 per cent of working population. Due to the recent recession the un-employment rate is running a 10 twelvemonth which is 3.2 % but its still below the national rate which is 4.3 % . ( www.business.timesonline.co.uk ) Banking Hub: Besides Tourism Edinburgh s wealth has been chiefly profoundly rooted in the fiscal sector such banking sector and therefore the metropolis of Edinburgh is the place of Royal Bank of Scotland, the former HBOS, soon as Lloyds Banking Group. ( www.business.timesonline.co.uk ) Tourism Contribution towards Economy: Scots Tourism contributes 11 % of the Scottish service sector Economy compared to 8-9 % for the UK as a whole. ( www.visitscotland.org ) Tax Refunds for Tourists: The Tourist from outside EU A ; UK can claim back ( VAT ) Value Added Tax paid on things bought from Scotland when they go back to their states, its another attractive force for tourers. Influence of Physical Features: Edinburgh, the UK s most of import, and popular, metropoliss, pulling over a million visitants every twelvemonth. Its traditionally peaceable, unagitated and relaxed topographic point. Climate Conditionss: Edinburgh clime is comparatively mild, in winter it seldom goes down below to stop deading. Summer is mild as good and seldom goes above than 22A AÂ °C. ( www.worldweather.com ) Architecture: Edinburgh has the assortment of edifices from antediluvian to Georgian manner to modern architecture so metropolis s diverseness in the architecture besides beacons around the universe to pull tourers. Fringe Festival: The Edinburgh Festival Fringe, it s an art festival started in 1946, its 4 hebdomad festival during August every twelvemonth and it attracts enormous sum of tourers from around the universe. ( www.edfringe.com ) Mountains: Arthur s place mountain is the one of most beautiful topographic point in Scotland and chief tourer attractive force in Edinburgh. Scott Memorial: The memorial is bases in prince street garden. It has sing deck and 61.11 metre high. The Scott Monument is built 1840. ( www.stuckonscotland.co.uk ) National Gallery of Scotland: It has greatest aggregation of picture, European drawing and prints. it was Opened to the visitants in 1859. ( www.natonalgalleries.org ) Edinburgh Castle: Edinburgh Castle dominate the whole Scotland because its so outstanding figure. Its visited by One Million every twelvemonth. ( www.geo.ed.ac.uk ) It s the most visited memorial in UK after The Tower Bridge. It was built by Malcolm III ( 1058-1093 ) ( www.scotland-calling.com ) Influence of Social Features: For any topographic point in the universe societal features of a topographic point drama of import function. Edinburgh is the seventh most thickly settled metropolis in the UK and its 2nd Largest in Scotland after Glasgow. In the 2009 mid twelvemonth population estimations, Edinburgh had a entire resident population of 477,660. ( www.visitscotland.org ) Tourism Tolerant State: Scottishs are by and large non xenophobic, alternatively they are really tolerant and celebrated for their welcoming attitude towards the tourers. Influence of Political Features: Political features got a existent clip influence on all the sectors of the economic system. If the authorities of the state is stable, the province is being run swimmingly, evidently the concern, industry, corporate sector will boom and it will ensue an economic roar. Recent Un-employment Rate In UK: The UK s unemployment rate bases at 7.7 % , the un-employment rate in Edinburgh is running a 10 twelvemonth which is 3.2 % but its still below the national rate which is 4.3 % . ( www.hrmguide.co.uk ) , Undertaking 4: Identify and explicate the external factors that may impact on the popularity of the finish. Detail recommendations that may get the better of the negative external impacts that may impact on the popularity of the finish. External Factors: The external factors in touristry industry for any state are really critical, Negative External factors can endanger the touristry industry if they are negative. Socio economic Crisiss between states Laws, ordinances, and Legal Factors. Credit crunch Technology Climate Avalanches Earthquakes Lahars Vents Water Disasters such as Floods, Tsunami, Blizzards, Storms, Droughts, Heat waves, Tornadoes. Political Conflicts: For illustration if one state has got some struggles or crises traveling on with another state due to some political or any issue so evidently both the states are prone to endure because of this problem so they are extremely likely to pull less tourers. Socio Economic Conditionss: A state is enduring from recognition crunch, high rising prices rate, technological retardation so evidently its traveling to endure from set dorsums in the touristry sector. In the economic downswing people have less disposable incomes, less consumer assurance, unemployment rate goes higher. Credit Crunch: When there is a recognition crunch traveling on around the universe these yearss, its doing a batch problem around the universe because people have got less money and less consumer assurance. Technology: This is the universe of engineering, so the tourer finish has to be up to day of the month while holding the latest engineering such as agencies of communicating, means of transit. Rules and Regulations: By and large rigorous in-migration and visa regulations and ordinances, not friendly footings with other states, doest injury tourer finish entreaty. Recommendations: Search for New Markets: I would propose that Edinburgh lacks a spot of selling in Asia, because they have non yet reached Asiatic Market to that degree, and Latin America every bit good. So selling will assist the cause. Decrease in The Monetary values: To pull more tourers in times of bad economic conditions Hotels, Restaurants, Transports can cut down monetary values, inexpensive bundles can be offered. Freshnesss: Harmonizing to the UNWTO the tourers fell by an estimated 4 % in 2009. ( www.unwto.org ) , Chiefly it was the consequence of recession but Edinburgh can still bring forth touristry to the maximal degree by offering freshnesss and new attractive forces alongside the old attractive forces. Positive External Factors: International Linkss: Edinburgh enjoys strong links with EU, WTO and UNESCO. It became UNESCO City of Literature in 2008. The celebrated Edinburgh Castle, is given the position of World Heritage Site under the flagship of UNESCO. EU links make Edinburgh more accessible because there are no visa limitations within the EU so people come to see Edinburgh without any legalities etc. WTO supports and promote Edinburgh in order to put high criterions of codification of moralss for the touristry industry. Linguistic A ; Ancestry Help Board: Large Numberss of tourers come from English talking USA, Australia, Canada etc. merely to happen out their household history and household roots so what Edinburgh can make is to develop and proper Ancestry Board or Department where people can be help out. So it can besides be a manner to pull more tourers. Sports Linkss: The lone athleticss we will hear is High Land Games or Rugby etc. it does bring forth a batch of touristry but at the same it merely targets merely a peculiar type of people whereas if Scotland organize athleticss like Football universe cup. Olympics, Cricket World Cup or Paralympics etc. so it can interrupt the barrier in the universe of Sports and that s the manner can be to acquire big sums of tourers.

The History of the Soda Fountain

The History of the Soda Fountain In the early 20th century and until the 1960s, it was common for small-town residents and big-city dwellers to enjoy carbonated beverages at local soda fountains and ice cream saloons. Often housed together with apothecaries, the ornate, baroque soda fountain counter served as a meeting place for people of all ages and became especially popular as a legal place to gather during Prohibition. By the 1920s, just about every apothecary had a soda fountain. Soda Fountain Manufacturers Some soda fountains back in the day were the Transcendent, which had miniature Greek statues on top of them and four spigots and a cupola topped with stars. Then there was the Puffer Commonwealth, which had more spigots and was more statuesque. The four most successful manufacturers of soda fountains - Tuft’s Arctic Soda Fountain, A.D. Puffer and Sons of Boston, John Matthews and Charles Lippincott - created  a monopoly of the soda fountain manufacturing business  by combining to form the American Soda Fountain Company in 1891. A Little History The term soda water was first coined in 1798, and in  1810 the first U.S. patent was issued for the mass manufacture of imitation mineral waters to inventors Simons and Rundell of Charleston, South Carolina. The soda fountain patent was first granted to Samuel Fahnestock in 1819. He had invented a  barrel-shaped with a pump and spigot to dispense  carbonated water, and the device was meant to be kept under a counter or hidden. In 1832 John Matthews  invented a design that would make artificially carbonating water more cost-effective. His machine - a metal-lined chamber where sulphuric acid and calcium carbonate were mixed to make carbon dioxide - artificially carbonated waters at a quantity that could be sold to drugstores or street vendors. Gustavus D.  Dows invented and operated the first marble soda fountain and ice shaver, which he patented in 1863. It was housed in a miniature cottage and was functional, and made of eye-pleasing white Italian marble, onyx and glistening brass with large mirrors. The New York Times wrote that Mr. Dows was the  first to create a fountain that looked like a Doric temple. James Tufts patented a soda fountain in 1883  that he called the Arctic Soda Apparatus. Tufts went on to become a huge soda fountain manufacturer and sold more soda fountains than all of his competitors combined. In 1903 a revolution in soda fountain design took place with the front-service fountain patented by Haeusser Heisinger. Soda Fountains Today The popularity of soda fountains collapsed in the 1970s  with the introduction of fast foods, commercial ice cream, bottled  soft drinks, and restaurants. Today, the  soda fountain is nothing other than a small,  self-serve soft drink dispenser. Old-fashioned soda fountain parlors within apothecaries - where druggists would serve syrup and chilled, carbonated soda water - are most likely found in museums nowadays.

Quantitative Finance Analysis Term Paper Example | Topics and Well Written Essays - 4000 words

Quantitative Finance Analysis - Term Paper Example It is important to note that the influence of using highly specialized quantitative techniques is on an increasing trend mainly due to its ability to provide inferential statistics. The results are inferred in a highly prà ©cised and accurate manner, which lead the quantitative analysts to sort out the different aspects attached with the behavior of a financial decision. This report highlights various kinds of scenarios in which the specialized quantitative techniques are applied in order to sort out the behavior of the financial decision taken under that scenario. Specialized techniques such as regression, correlation, NPV, IRR, yield to maturity, annuity, etc are utilized to analyze the different scenarios. Net Present Value Background Information This question inquires about the viability of an investment opportunity such that the opportunity requires $10,000 to be invested today. The cash inflows from this opportunity will be derived in such a way that $500 will be received after one year, $1,500 after two years and $10,000 after ten years. With reference to the particular technique of Net Present Value (NPV), the viability of this opportunity is asked whether the opportunity is attractive if interest rates are 6% and 2% respectively. Theoretical Background Net Present Value (NPV) is the technique, which mainly works on the concepts of time value of money. According to time value of money, the money received in future time does not have the same worth, had that money received today (Brigham et al, 2010 pp. 380-81). If that future money is brought back today, it would have lesser worth. NPV is the technique that works on the basis of cash flows such that the initial investment is deducted from the discounted cash flows. The resulting answer provides the estimated amount of benefit earned or loss incurred in case of opting the investment opportunity. In case if the NPV is found to be positive, it means, that the investment opportunity is financially viable and hence should be accepted. In case of negative NPV, the investment opportunity is not up-to-the-mark and it should be rejected. Computation Years 0 1 2 10 Investment (10,000)    Cash Inflows 500 1,500 10,000 Discount Factor (6%) 1.0000 0.9434 0.8900 0.5584 D iscounted Cash Flows (10,000) 471.70 1,334.99 5,583.95 NPV (2,609.36)          Years 0 1 2 10 Investment (10,000)    Cash Inflows 500 1,500 10,000 Discount Factor (2%) 1.0000 0.9804 0.9612 0.8203 Discounted Cash Flows (10,000) 490.20 1,441.75 8,203.48 NPV 135.43          Interpretation From the above stated results, it can be observed that if the interest rate is set to be 6% to discount the later coming cash inflows, it would result in negative NPV of $2,609.36. Since the negative NPV states that the investment opportunity is not attractive enough to be accepted, therefore it should be rejected. On the other hand, if the interest rate is trimmed to only 2%, it will generate positive NPV of $135 from the same cash flows. This positive NPV reflect that the investment opportunity is financially viable and it should be accepted. Question 2 Present Value Annuity Background Information This question pertains to annuity such that a house is to be purchased on mortgage basis. The actual cost of house is $350,000. However, the buyer is willing to pay $50,000 as down payment. For the rest of $300,000 the buyer wants to pay the amount along with the interest payments in next 30 years at 7% interest per annum. The buyer wishes to pay loan in 30 equal installments, which should include principal amount

Can Freelancers form themselves into a union and successfully seek Research Paper - 1

Can Freelancers form themselves into a union and successfully seek formal recognition via the rules speled out in the National L - Research Paper Example Dissimilar to other unions, freelancers unions are somewhat innovative and are more like expert trade organizations. Be that as it may, they may play a significant function in one’s professional life by proposing certain benefits. The major aim of the National Labor Relation Act is to characterize and defend the privileges of workers and employers, to boost collective bargaining, and to eradicate some of the performances on the part of work and administration that are hurtful to the general welfare (hcl.chass.ncsu.edu). Similarly, when creating a union for freelancers, one of the large-scale challenges, or obstacles, in employed individually is the need of wellbeing care options. By evolving a constituent of an amalgamation, or other kind of expert membership-based association, one habitually has the opening to buy wellbeing protection at a cheaper rate (i.e. at a group rate). Not only does a freelancer union provide good deals on monthly charges and lesser deductibles, but on e may furthermore gain the proficiency to select from more than one kind of healthcare program.

Redbull Marketing Communications Essay Example for Free

Redbull Marketing Communications Essay Redbull Marketing Communications Digital Campaigns Clarisonic launched a campaign in October 2010, Breast Cancer Awareness Month, in which the company promised to donate 1$ for every new like they received on their facebook fan page. Clarisonic used Facebook advertising, email blasts, twitter, youtube and even their own blog â€Å"Sonic Chatter† to spread the word about their new ‘like’ campaign. Clarisonic objectives included adding a thriving social media section to Clarisonic’s traditional cause marketing for nonprofit. Furthermore, Clarisonic wanted to increase awareness of their brand and products, as well as increase awareness of their Facebook page. Another objective, which was the most direct objective, was to raise money for â€Å"Look Good†¦Feel Better. † Attaching their name to this cause also allowed them to increase sales for their specialized products like Pink Clarisonic, which also benefits the â€Å"Look Good†¦Feel Better† charity. Clarisonic also aimed at marketing beyond their typical target audience of women in their late 20s-50s. Some limitations that were faced was that it was only a two month project and although it attracted a lot of views, interactions, and new Facebook fans, they would have to constantly engage the new fans that were outside their target market, who may not be interested in their actual products being sold. Partnering with â€Å"Look Good†¦Feel Better† was a perfect fit for this campaign because both companies focused on transmitting a message of empowerment. Redbull: On October 14, 2012 the world witnessed a breathtaking experiment; Red Bull Stratos. It took viewers to the edge of space and it was all organized by a private organization, Red Bull. The Red Bull Stratos mission was a record breaking event, one which saw Felix Baumgartner free fall from more than 23 miles above the earth, breaking a free falling world record while becoming the biggest digital live event on record. It reignited a yearning for the extreme, and created a distinct association with what was Extreme and Redbull. The objectives of Redbull marketers was to reach a lot of people, to excite them, give them something to talk about and look forward to and then to directly relate this â€Å"coolness† to drinking their product. They wanted to break world records, not only in the actual freefalling aspect but the hype around the event. This hype could then be translated hopefully in an increase of brand awareness and in turn, an in crease in sales for Redbull. Clarisonic: Clarisonic targeted current consumers of their product by advertising about the campaign on their blog, which users of their product read, as well as non users by making the campaign goal not just relevant for women or those that are in their 20s, 30s. The campaign therefore targeted a much broader audience, those that frequent charity events and support a good cause, not simply women in the beauty care sector. By making their campaign about much more than a physical beauty care product but something that benefits the greater cause, they were able to target men and women of all ages who support cancer organizations and link this support of a good cause with their brand. Redbull: The audience that was targeted in the Redbull campaign was extreme sport enthusiasts as well as the entire world that would also be excited to watch a world record breaking event. The target audience was broad and expanded past extreme sport enthusiasts which most of Redbulls marketing targets. Clarisonic: Clarisonic campaign was extremely ethical as it raises awareness of a certain cancer fund, donates money to the fund, and through these actions is able to also increase awareness of their brand and better their image. Had most of this money not gone to a cancer organization, and just gone to supporting the brand, perhaps it would be less ethical. Redbull: One could argue that the risk involved in this campaign was too much to be considered an ethical campaign for Redbull. Yes, it attracted a lot of new consumers and created record-breaking brand awareness but it was at the risk of being at the cost of a human life, which is unethical. Clarisonic: They were extremely successful in one of their main objectives, which was to raise money for the Look Good†¦Feel Better cancer organization seeing as they raised $1 million dollars and increased awareness of this great organization. â€Å"Likes† as well as interaction on their Facebook page continued to grow even after the two month campaign and n 2010 alone, their selling of their â€Å"Hope† Mia skincare brush more than doubled compared the previous year. Clearly no one can know for sure if it was directly because of the â€Å"like† campaign but it is safe to say that the increased awareness did contribute to an increase in sales of Clarisonic products. The like campaigne increased Clarisonics fan page by 80 percent. Redbull: Without a doubt Redbull achieved its objectives of showi ng the world something that has never done before and reemphasizing their brand motto â€Å" Redbull gives you wings. This event had a huge brand impact on Redbull. Not only did this campaign beat records and was unprecedented scientifically, it was also beating records in a brand marketing perspective. 1,000,000 distinct user accounts were involved in the conversation regarding RedBull Stratos with a suggested audience of this content being up to 90,000,000. 2,000,000 new accounts were subscribed for Red Bull updates within a span of 15 days surrounding the event, these updates included all brand presences in the digital world. These represent engaged consumers that could possibly one day turn into paying consumers of RedBull. Most campaigns, much like Clarisonic are dominated mostly by likes or â€Å"neutral commentary† yet Red Bull Stratos had unmatched positivity and meaningful interaction from people around the world; more specifically 820,000 pieces of extremely positive content was created in regards to Redbull Stratos. 50,000 distinct links were shared about Red Bull Stratos. More than 8 million concurrent live streams of the Redbull Stratus jump on YouTube was had which was the largest in Youtube’s history. This kind of huge reach transcends RedBull Stratos and reaches Red Bull branding in almost ever single comment or interaction, which till this campaign and to this extent was unheard of. According to Vocus, sales of Redbull increased by 55% in the first few months following the campaign so already here we can see that not only did this boost brand awareness and image, it had a direct impact on offline consumer behavior. Clarisonic was always tied to cancer awareness funds in the past, their product line, Pink Clarisonic previously donated some proceeds to the Feel good, look better fund so this new â€Å"like† campaign wasn’t a trigger of some outside market force, it was more an expansion of what was already underway internally in their brand image and concept of empowerment. Furthermore Breast Cancer awareness month was also somewhat of a trigger to tie their brand with this month awareness. Clarisonic competitors are low priced beauty products such as Olay Pro X which did not stray from their traditional marketing ways despite the success of Clarisonics like campaign. Personally, I would make this marketing communication campaign longer than two months, allowing the attention that Clarisonic was receiving to be exploited further. I would also allow fans that mentioned Clarisonic on twitter to receive small samples of new products Clarisonic has, thereby engaging target consumers with the actual product at hand. Timing of this campaign was definetly in Clarisonics Favor. Breast cancer awareness month is a time where many want to donate themselves to the cause and this like campaign allowed them to do so effortlessly and without their own money, simply their participation in a brand they may not have been aware of. Connecting themselves with Breast Cancer Awareness month also lends greatly to a better image for Clarisonic. Twitter did not participate greatly in this campaign other than to advertise for the campaign on facebook. Salespeople were not utilized in this champagne either which also could have further helped promote their products as well as their like digital campaign. Redbull: Redbull was always tagged with an idea of extreme sports, they sponsored athletes, had their own extreme sport web episodes, and could be found at most sporting events. Therefore, the fact that this was the company that decided to do something so extreme and create so much digital hype around this event was definetly no surprise considering past records of RedBull. It was not triggered by stunts pulled by their competitors. The Redbull Stratos was able to reach millions more than their usual marketing antics. I would not recommend a thing to the Redbull Stratos campaign, I think everything they did digitally to boost this campaign was genius. The message was simple; Redbull gives you wings and with a record-breaking free fall, they proved this. Millions will always associate the feeling of â€Å"cool† and â€Å"extreme† with drinking RedBull, and that in my opinion, can only be done by indirect selling of their drinks. No commercial or online campaign could create such brand association by simply telling consumers how cool their drink is.

America :: essays papers

America What is the AMERICAN DREAM? I concluded the matter of dreaming about life’s basics wants that are exclusive to North America. The American Dream is the following: Go to college, get a good job, and finally get your own family. If we think about it, the American Dream is indeed a UNIVERSAL DREAM. The concept of the American Dream is created by this value system. The American Dream is intended to be a way of life attainable to all Americans. Whatever maybe the case, the act of trying to escape reality and the result such an act brings, is evident throughout the three novels Jews without money, by Michael Gold, Street Corner Society by William Whyte, and Passing, by Nella Larsen. All three of these books confront the myth of the American Dream. The American Dream can either be a reality or a nightmare depending upon the cultural prejudices and availability of freedom. Individuals who are united through some common bond, which may be religion social status of color, create a group or class of people. While individuals are subject to racial prejudices, which often makes up upward mobility not possible. Without equal opportunities to move upwards within society, the American Dream is not attainable. But it is possible in cases where people are willing to sacrifice their heritage culture etc. Nella Larsen, show us through this novel, that if people want, they can achieve the American Dream, but they would have to ‘pay a price for it.’ This is especially true of Clare Kendry. Her passing is motivated by her desire to improve the conditions of her socioeconomic life. She is successful in achieving her American Dream, but in the end she does face the consequences of her actions. She manages to rise from being a poor girl to settling down in a well household. Using her white skin color and blond hair as commodities, she escapes the reality of her true character. She gained wealth and respect in the community through marrying an affluent successful white man. But the truth is that she paid the price of ‘passing’ because she couldn’t express who she was and her true identity in the fear of being ‘caught’ and then left aside abandoned from the ‘whites’ and the ‘black’ communities. In her case, her decision to ‘pass’ was self-initiated. Clare was afraid to face everyone, especially her husband, with her blackness.

PDA Simulation Decision Essay

The score obtained for this test was 1,223,926,982.   The result was relatively encouraging given the fact that it was higher than the previous score.   There is an admission, however, that there is still room for improvement. Substantially the same strategies were used for this test.   These strategies are: 1) for handheld X5 the strategy used was to lower its price in order to attract more buyers and to maximize short-term profit in view of the fact that the market is mature and the product has been in market for three (3) years (Scott Allen, 2002); b) for Handheld X6 the strategy used was to allocate substantial amount for Research and Development accompanied by an increase in its price in view of the fact that this product is being purchased for its excellent performance, high quality, and attractive appearance (Ivana Taylor, 2008); c) for Handheld X7 the strategy used was to lower the price of the product in view of the fact that it is a new product which has been out only for 1 year and a significant portion of its market is still untapped but at the same time there should be an improved allocation in its Research and Development; and d) products which have fully saturated their market should be di scontinued. The change in strategy for this test is that changes were likewise made in the Research & Development allocation.   This is due to the fact that the consumers for particular product such as for X6 and X7 were looking for quality and performance in the said items.   For this reason, it would be necessary in order to meet their expectations to improve product quality and performance by allocating substantial amount for Research & Development.   It must however be stressed that the increase or decrease in Research and Development must be accompanied by change in price. The result was quite pleasing as the initial goals were achieved in terms of market saturation and improved sales.   At the start of the simulation the goal of the company was to be able to attract as many new customers as possible.   Following the principle of Law of Demand, the products which are being sold to low-end customers are sold at lower prices so as to improve demand for the product. The company was willing to spend as much for the Research and Development with a view that the amount expended for the development of X6 and X7 products will redound to more customers and more sales.   This was achieved for this test as the market for X5 was completely saturated.   This means that X5 was sold to all potential customers.   While the market was not completely saturated for X6 and X7 products, there are indications that there was substantial increase in the number of customers.   For instance, for X6 products market saturation improved from 74% to 90% while for X7 products market saturation improved from 10% to 15%.   This is shown in figure 1 below.

Medicine Alone Cannot Stop the Spread of HIV/Aids in Sub-Saharan Africa Essay

If the world was to be made a better place to live, then only two things stand on the way to that realization: abject poverty and disease. In fact, it is not surprising that the two are some the major concerns of the 21st century in many countries. The UN, in its part, identifies fighting HIV/Aids globally and abject poverty in third world countries as the roadmap to the attainment of the Millennium Development Goals (United Nations Industrial Development Organization, 2004, 46). However, the reality in the developing countries point to a glaring truth: the fight has a long way to go. Indeed, the present generation of the third world’s suffering masses inherited their misery from their predecessors, and there is a likelihood that they will pass on their woes to their children. In the fight against disease, it is apparent that HIV/Aids has claimed the priority previously given to malaria. In Africa, especially, most non-governmental organizations are involved in helping the continent grapple with its burden of Aids patients. Almost daily, the UN, The World Bank and donors from the developed west dispatch consignments of relief aid in the form of antiretroviral drugs to Africa to help Africa fight the pandemic. Regardless, it is becoming increasingly clear that in Africa, the world is collectively losing the war against HIV/Aids. Instead of decreasing, infections in most countries are increasing, while more and more people continue to die from HIV related complications. The present situation is a strong indication that the approach taken to fight the infection is not working. Much of the efforts are directed toward treating the problem, while ignoring a host of other factors which hinder successful containment of the disease. They include cultural practices, poor leadership, ignorance, grand official corruption as well as poverty. In sub-Saharan Africa, especially, these milestones undermine any efforts to fight the disease. In reference to the situation in sub-Saharan Africa, the paper argues that medicine alone cannot rid humanity of the Aids scourge. As far as HIV/Aids is concerned, all that medicine can do is treat symptoms, but not prevent its spread. In this regard, Aids continue to rampage because resources are directed towards addressing infection cases, while ignoring the factors that lead to more infections. Even if medicine was to completely cure the disease, new cases will always arise. Thus, the major weakness of a clinical approach to fighting HIV/Aids in sub-Saharan Africa is that it only tackles a fraction of the contributing factors, but attempts to help those already infected (McKee, et al, 2004, 297). Other than preventing mother-child infection during birth, medicine does little to address the Aids scourge in the wider context. While it targets victims, it doesn’t address the cultural and socio-economic factors that continue to add more victims to the fold. Surprisingly enough, most of these contributing factors have no medical dimension at all, leading to the conclusion that more than medicine alone can contain the Aids scare in sub-Saharan Africa. Poor leadership among Africa’s political class makes the fight against HIV/Aids a hopeless endeavor (Europa Publications, 2004, 25). Their lack of national vision ensures that pertinent issues related to the eradication of preventable diseases are ignored. As a result, poor policies are formulated, which are equally poorly implemented. It is strange that since 1979 when the first cases of the infection was diagnosed among gays in New York, USA, 30 years later, the scourge is hitting hardest thousands of miles away, where gay relationships are a taboo. On the contrary, the developed nations have successfully contained its spread, which had little to do with advanced medicine. The underlying fact is that medicine neither cures nor prevents one from contracting the viruses. It therefore follows that the efforts that led to the successful containment of the infection in the west had little to do with medicine. On the other hand, good governance and effective policies could be attributed to their success. In stark contrast, most sub-Sahara African countries have no clear policies on how to fight the scourge and prevent further infections. Related to poor governance is rampant corruption in government. The drive to fight Aids is largely funded by donor aid. However, management of the funds is left to the beneficiaries, whose lack of commitment to the cause makes them to divert resources meant to help victims. Over the years, corruption in Africa has evolved into a mafia-like cartel, with a wide network of connections through which finances are siphoned from public coffers. When corruption becomes a culture, as already it is in sub-Saharan Africa, resources meant for a national cause always find their way into private hands. It has been widely argued that Africa suffers not because of limited resources, but rather because those resources are misused to serve the interests of a few people. It s the same with resources meant to fight HIV/Aids. Regardless how much the World Bank and donors pump into Africa, the problem is going to persist as long as the corruption exists. The argument that Africans should be left to run their show on grounds of autonomy is guise to allow corrupt individuals in control. The hopelessness of the continent is the realization that donors must budget for the expenditure to the last coin, otherwise they should be willing to keep a constant cash-flow to sustain the greed of embezzlers. Cultural practices are the greatest obstacle in the war against the spread of HIV/Aids (Baxen and Breidlid, 2009, 33). In some parts of sub-Sahara African countries such as Kenya and Uganda, female circumcision is a common practice in most communities. In Kenya, for instance, genital mutilation is the pre-requisite to marriage, and as such, all girls must face the knife to get a husband. The practice is deeply rooted in the Maasai community, where girls are snatched from school to be circumcised before they are hurriedly married off. However, the greatest danger is not marriage, but rather the circumcision itself. It is not conducted by a doctor, but by a local midwife or herbalist, who knows little about sterilization and hygienic handling of incision instruments. Consequently, the initiates share one knife, thereby increasing chances of infection. Similarly, polygamy and wife inheritance practices is a great danger. Among the Luo tribe of Kenya, widows are inherited by their husband’s brothers, regardless the cause of death. It is through such practices that the pandemic spread rapidly in the community, wiping out whole families in quick successions. In Swaziland, the king himself is the trendsetter of polygamy. He holds the annual Dance of the Reeds, whose sole purpose is for King Mswati to choose an additional wife from among the virgin dancers. The political system of the country is monarchial, and the king has repeatedly managed to defeat dissenters and activists opposed to his excesses. Thus, if the very leaders who are supposed to give direction are lost in cultural practices that promote the spread of the virus, then no medicine will stop it from claiming the masses who look up to such leaders. Like in a battle, the folly of a general is the doom of a whole platoon. Now, Swaziland is a tiny country surrounded by S. Africa, whose president recently raised eyebrows (and nods of agreement among polygamists) when he took his fourth wife, who until then, properly speaking, was his concubine. Earlier on, he had surprised many when he agreed that he had lavished his sexual prowess on an HIV positive female friend, but calmed people’s fears that he had taken a shower immediately afterwards- to prevent infection. When such hogwash comes from a head of state, it reflects the pathetic situation of the whole nation. How can such a leader implement any effective policy, when he believes in myths and superstitious convictions? Therefore, the cure for Aids, ironically, is not medicine: it is changing the beliefs and attitudes of the people. There is nothing that blinds like ignorance. The West is free from the tentacles of the Aids scourge largely because their populations are literate, and aware of effective prevention measures. On the contrary, high illiteracy in sub-Saharan Africa has made many sufferers victims of ignorance (Coriat, 2008, 147). In fact, literacy levels reflect the socio-economic status of a population. The living conditions of most Africans is largely pegged on their level of education. In relation to HIV/Aids, lack of information due to the inability to read or write, exposes many people to situations where they could contract the virus without their knowledge. For instance, people share cutting objects such as razors, knives and needles; oblivious of the dangers to which they expose themselves. In addition, information about HIV/Aids is mostly available in foreign languages, which only a few, the educated ones, could understand. Thus, those who are illiterate, and who comprises the majority in sub-Saharan Africa, are denied access to information that could save their lives. Lastly, sub-Saharan Africa is staggering in abject poverty (United Nations Industrial Development Organization, 2004, 87). Poverty contributes to the spread of the infection as many young women engage in commercial sex to make ends meet. In most towns, the mushrooming of slums is attributed to the influx of jobseekers who come to make a living (Brower and Chalk, 2003, 40). However, Africa is generally characterized by high unemployment rates. Consequently, failure to secure a job leads many to slum life, and for most ladies, prostitution (Zichichi, et al, 2001, 627). The danger of prostitution is due to the fact that commercial sex workers do not choose their clients. As it were, they are picked, laid and paid, period. Even if their customers were infected, they can do little to protect themselves, since the ‘terms of engagement’ are determined by the amount the customer is willing to pay. If one decides not to use a condom, then the price is bigger to account for the risk involved. However, it is common knowledge that those who are aware of their positive status willingly infect others, and therefore could pay as much as they can afford to derive pleasure and, as a bonus, recruit one more victim into their society of the infected. In conclusion, the nature of the spread of HIV/Aids is much overwhelming, requiring more than medical intervention for its prevention. Many socio-cultural, political and economic factors contribute to its spread, which must be addressed to effectively contain the pandemic. In sub-Saharan Africa, poverty, corruption in government, cultural practices such female circumcision, polygamy and wife inheritance, as well as poor leadership are responsible for the persistence of HIV/Aids. Thus, concentrating on medicine alone could is not going to save the masses from the incurable virus.

Political theory Essays

Political theory Essays Political theory Essay Political theory Essay Anthony Spencer Professor Robinson Political Theory Thought Piece three For a human to lead a truly free life, they must dissolve all ties to civil and social existence and live as an individual. Once you enter into society you give up your right to freedom in exchange for protection from the sovereign state. In doing so you have chosen to be bound by society and its government. That interference in the individuals day-to-day life should be limited in an ideal state, for too much would be a determent to society. The correct proportion of government to freedom is the iggest obstacle to human liberty aside from the individuals themselves. When people elect to come together and create a sovereign state they are giving up their right to act solely as an individual. It is this entrance into the state that is cause for empathy and morality between citizens of the state. In exchange for entering into society the individual is bound, but only by what will cause its death. Jean-Jacques Rousseau was a modern thinker who brought the theory of the social contract and the state of nature with him. The state of nature is the hypothetical, prehistoric place nd time where human beings live uncorrupted by society. The most crucial characteristic of the state of nature is that the citizens have complete physical freedom and are at liberty to essentially do as they wish. Rousseaus principal aim in writing The Social Contract is to determine how freedom may be possible in civil society. By entering into society, we place restraints on our behavior, which make it possible to live in a community. The state of nature is what he refers to as the state when people are truly free. Rousseau strips away all the ideals that centuries of evelopment have imposed on the true nature of man. He comes to the conclusion that many of the ideas we take for granted, such as property, law, and moral inequality; actually have no basis in nature. For Rousseau, modern society generally compares unfavorably to the state of nature. Rousseau is the thinker that imposes on humanity the necessity of a sovereign state, and the morality of thinking that we gain with it. After a state is formed the next most important thing is to ensure the individuals rights within the state, these pretenses can be challenged if the overnments power is too absolute. It is another thinker, John Stuart Mill, who attempts to solve the issue of government becoming too powerful. For Mill government has become too much when it coerces of limits anyones expression of their opinion. Mill emphatically says that such actions are illegitimate. Even if only a sole individual holds a particular opinion, mankind is not Justified in silencing him. Silencing such opinions, Mill says, is wrong because it robs the human race, posterity as well as the existing generation. In particular, it robs those who disagree with these silenced opinions. Freedom of speech means nothing unless it means the freedom of those who think differently. If censorship and oppression become a part of every day life in a society, then it will never prosper or maturate. If the greatest minds in history were ostracized for their thoughts the things we take for granted would no longer be ng e wnlle tne presence or too mucn government Is unaeslraDle tne aosence 0T it is unacceptable. Mill delineates the only time when the authority of society can ustly impede the individual as to prevent from injuring those interests of other people that should be considered rights. Mill contests that; since people receive protection and solidarity from society they owe certain conduct in return. This conduct includes avoiding infringing upon thy neighbors rights. He insinuates that any action is acceptable as long as it does not negatively affect another member of the society. The harm principle is thrust upon us from this notion, and the idea that one cannot do anything that does not affect another in some way. Mill contests that if n action affects no one but the person acting and others by their consent, it should not only be legally permitted but also socially accepted. The argument against such interference is the testament that when the government does decide to intervene, even if in good faith, it will do so wrongly. His last point on the harm principle alludes to his opinion on self-awareness. After describing the perils of government becoming too powerful Mill begins to describe a healthy relationship between society and human liberty. Mill examines the issue of government social programs and ssistance, and when the state should intervene to help the individual. He gives objections to said interference; his initial point being that, the person who is best suited to solve the problem is usually the individual himself or herself. There are evils that arise from giving the state so much power. It stifles human development, because ultimately this lack of development will stifle the state itself. But Mill sees this progress as only able to emerge from an open culture, one free from conformity. Mills main assertion through this part of the text is that if he can do for himself he hould do for himself; any deviation from this would be a detriment to society. In describing the thoughts of Rousseau and Mill and their theories of individuality and society you can draw conclusions about the appropriate relationship of sovereignty to liberty. A healthy relationship between citizen and government can best be described as harmonious and engaged. The citizen should be prudent enough to act within his or her rights without intentionally crossing anothers, for such actions should be punished by the states law enforcement. The state is only as good as each ndividual citizen so active participation in government should be strongly encourage but not mandated for those who are forced to engage in political life will not do so adequately. If the individual feels so disinclined to participate in normal political engagements then his or her grievances against laws past by the sovereign should not be heard. Finally the general welfare of the state will be preserved, and the society will be afforded years of stability if the general public collectively practices common sense and considers the greater good when making decisions.

Quines son indocumentados y cules son sus derechos

Quines son indocumentados y cules son sus derechos La definicià ³n de los indocumentados en Estados Unidos es clara. Son los extranjeros que no tienen estatus migratorio legal y su presencia en los Estados Unidos es objeto de gran debate polà ­tico. En este artà ­culo se explica quià ©nes son indocumentados, cules son sus nà ºmeros y procedencia, quà © sucede si son arrestados, por quà © no regularizan su situacià ³n y, finalmente, cules son sus derechos. Quià ©nes son los indocumentados en Estados Unidos Son las personas de otros paà ­ses que se encuentran en Estados Unidos y  carecen de estatus legal desde el punto de vista de las leyes migratorias. En general, hay 3  formas en las que un extranjero se convierte en indocumentado: En primer lugar, por cruzar la frontera sin ser examinado por un oficial de inmigracià ³n que autoriza la entrada como admitido o parole. El caso tà ­pico es el de cruzar la frontera entre Mà ©xico y Estados Unidos, principalmente por el desierto. Esta es una actividad cada vez ms difà ­cil, por el incremento de seguridad en la frontera. Y tambià ©n muy peligrosa, por el tipo de personas inescrupulosas que controlan el cruce ilegal de la frontera y tambià ©n porque cada vez se realiza ms por rutas que cruzan el desierto durante varios dà ­as, lo cual hace que decenas de personas fallezcan cada aà ±o por deshidratacià ³n. Cruzar ilegalmente la frontera se considera como la forma ms frecuente de convertirse en indocumentado. Por la propia naturaleza de que este cruce no est registrado es difà ­cil realizar un clculo exacto. Pero se considera que aproximadamente por cada migrante arrestado cuando intentaba ingresar ilegalmente, 2 migrantes lo han conseguido.   En segundo lugar, entrar con una visa o legalmente como la tarjeta de Cruce o una ESTA por ser de un paà ­s en el Programa de Exencià ³n de Visados y quedarse ms all del tiempo autorizado. En el aà ±o fiscal 2015 un total de 525,127 migrantes lo hicieron. Esto es lo que tambià ©n se conoce como overstay de la visa y tiene serias consecuencias. Y, en tercer lugar, cometer una  violacià ³n migratoria.  Un caso tà ­pico, es trabajar sin autorizacià ³n. Nà ºmero de indocumentados en EE.UU. y origen Se estima que aproximadamente en la actualidad hay unos 11.3 millones  de indocumentados, este nà ºmero es menor al mximo histà ³rico del aà ±o 2000. El 52 por ciento del total de indocumentados ha nacido en Mà ©xico. Es decir, aproximadamente 6.5 millones de personas. El segundo paà ­s con ms indocumentados es El Salvador, con ms de medio millà ³n, seguido de Guatemala y Honduras. Muchos indocumentados forman parte de los que se conoce como familias mixtas, es decir, uno o varios de sus miembros carecen de estatus legal y otros son residentes permanentes o, incluso, ciudadanos americanos. Se estima que en la actualidad aproximadamente 4 millones de nià ±os estadounidenses tienen al menos un progenitor que es indocumentado. Pero estos infantes nada pueden hacer por sus padres, desde el punto de vista migratorio, hasta cumplir los 21 aà ±os. E incluso entonces no siempre es posible solucionar el problema. Indocumentado e ilegal Sà ­, desde el punto de vista migratorio es lo mismo un indocumentado que un ilegal. Sin embargo, se considera polà ­ticamente incorrecto dentro de la comunidad latina llamar ilegal a una persona sin estatus migratorio en regla. De hecho, existe una fuerte campaà ±a meditica para conseguir que los medios de comunicacià ³n eviten el uso de esa palabra, que se considera despectiva y que se use exclusivamente la de indocumentado. Quà © les puede suceder a los indocumentados si son detenidos por la migra Los indocumentados pueden ser enviados a prisià ³n mientras se tramita su caso. De hecho, como media cada dà ­a hay ms de 31 mil migrantes detenidos. Adems, pueden ser deportados, expulsados inmediatamente, liberados o pueden incluso en casos muy particulares ajustar su estatus y obtener asà ­ la green card. Cabe destacar que algunos migrantes aunque teà ³ricamente son indocumentados estn protegidos frente a la deportacià ³n, como por ejemplo los muchachos que en su dà ­a aplicaron por DACA y estn renovando el programa. En la actualidad, estas son las  categorà ­as de prioridades de deportacià ³n  establecidas por orden ejecutiva de Donald Trump. Cà ³mo un indocumentado puede regularizar su situacià ³n No es imposible pero es difà ­cil. Y es que a diferencia de lo que ocurre en otros paà ­ses en Estados Unidos no existe la posibilidad de regularizar la situacià ³n por radicar en el paà ­s por un nà ºmero de aà ±os. (No es verdad que si se viven 10 aà ±os se obtiene la green card. Eso es un malentendido de una medida de alivio que existe en algunos casos de procedimientos de deportacià ³n ante un juez migratorio). Estas son 15 posibilidades de legalizacià ³n de indocumentados. En ocasiones es necesario pedir un perdà ³n y obtener su aprobacià ³n. Estas son las opciones para solicitar un perdà ³n migratorio, tambià ©n conocido como waiver. Son situaciones muy particulares y delicadas por lo que es aconsejable hablar con un abogado especialista en esos temas, si es posible y si no al menos ponerse en contacto con una organizacià ³n reputada de ayuda legal a migrantes o con clà ­nicas legales de universidades. Derechos de los indocumentados Uno de los conocimientos ms importantes para los migrantes indocumentados es  saber cà ³mo hacer para saber si un indocumentado est detenido por la migra. Tambià ©n es importante saber que se tienen derechos, como a recibir el salario mà ­nimo por el trabajo realizado, a no ser abusado en el trabajo, a recibir ciertas prestaciones sociales, como asistencia mà ©dica de urgencia o alimentos por el programa WIC para lactantes y embarazadas.   Adems, algunos estados algunas categorà ­as de  inmigrantes indocumentados son considerados como PRUCOL. En estos casos podrà ­an tener acceso a beneficios sociales de los que con carcter general estn excluidos los migrantes sin papeles. Asimismo, no olvidar que todos los nià ±os tienen derecho a la educacià ³n obligatoria, sean ellos indocumentados o sà ³lo sus paps. Estos son los puntos bsicos que se recomienda conocer sobre el sistema educativo en Estados Unidos.  Todos los nià ±os tienen derecho a la mejor educacià ³n disponible. Es de Justicia y se juegan, en muchos casos, su futuro. Por à ºltimo no olvidar que Estados Unidos es un paà ­s muy grande y que los estados tienen distintas posiciones respecto a los indocumentados. Mientras que algunos permiten derechos como la licencia de manejar otros han aprobado leyes que hacen muy difà ­cil vivir el dà ­a a dà ­a. Es por eso que conviene pensar bien dà ³nde vivir, si es que hay esa opcià ³n. Tambià ©n recordar que algunas ciudades mantienen polà ­ticas pro-inmigrantes. Por ejemplo, convirtià ©ndose en ciudades-santuario que no comparten informacià ³n con Inmigracià ³n o emitiendo I.D. para poder abrir cuentas de banco, canjear cheques, etc. Adems, los consulados de varios paà ­ses emiten matrà ­culas consulares que pueden utilizarse como I.D. para gestiones como probar identidad para solicitar permiso de manejar en los estados que lo permiten, etc. Este es un artà ­culo informativo. No es asesorà ­a legal.

SDL-VALUE & VALUE CO-CREATION Essay Example | Topics and Well Written Essays - 2250 words

SDL-VALUE & VALUE CO-CREATION - Essay Example 147-149). Consequently, the article explores the virtues of Aristotle’s stand on exchange and use value differences. Indeed, the article is based on claims and comments made by other prominent economic scholars such as Adam smith. In these references, the authors concentrate on the domain of goods-dominant logic. This presence is intended to compare and contrast the two logics taking into reference the business concept of Coca Cola Company. Service Dominant Concept The service-dominant model is based on the aspect of interdependence between consumers and producers. Presumably, the system is based on direct producer-consumer observations. It is sufficiently important that the relationship or transfer of value between producers and consumers have different forms of interpretation. Indeed, different interpretations depend on the corresponding discipline or field of study (Vargo, Maglio, & Akaka, 2009, p. 33-35). Apparently, the fundamentals of commerce are the underlying factors that streamline the aspect of utility and production. Thus, the different models translate to the fundamental principles of production and consumption as explained in consumer science and other related disciplines. Consequently, the article approaches the issue with the intentions of unearthing any underlying associations. Value In the view of service-dominant value, value is considered to be characterized by the total effects of both the producers and consumers. An illustration of this is that, goods are valued after reaching a particular point in the process of consumption. Therefore, the consumers confer the element of value to goods when these prove to be effective in their use. At this point, it is clear that there is a relationship between the aspect of value and the process of consumption (Vargo, Maglio, & Akaka, 2009, p. 35-38). Therefore, the aspect of value is best explained when consumption is put into consideration, since these two affect each other. The value of goods t herefore, depends on how satisfactory they are to the consumer. This is the major differentiating factor between goods-dominant perspective and the service-dominant value perspective. For instance, Coca Cola would be interested in preparing and delivering Coca Cola drinks as a product in goods dominant logic. However, in service dominant logic, Coca Cola would be interested in synergising customer satisfaction with factors of production. Goods Dominant Concept In the goods-dominant value, value is attached to the transfer of goods to the consumers from the producers. In this perspective, the more goods are transferred between producers and consumers, the higher the value. On the other hand, the service-dominant value draws from different views and approaches (Vargo, Maglio, & Akaka, 2008, p. 147-149). In this case, to facilitate the transfer of goods between producers and consumers, the consumers must make their payments for the goods. This is meant to ensure the continuity of the v alue chain, so that consumers can come back and get more goods at a value. In the context of Coca Cola Company, service in service dominant logic, is the application of competences in terms of knowledge and skills in all factors of production aimed at providing refreshment service to the consumers. The issue of productive and non-productive

Contemporary Developments in Business and Management Essay - 6

Contemporary Developments in Business and Management - Essay Example So, in 2005, it actualized that plan by adopting the Diversity Program. This program apart from improving Nike’s ethical image, also positively impacted the business environment of Nike both in its external as well as in its internal environment, opening up a surge of opportunities and at the same time it also giving rise to challenges in certain aspects. So, this paper will analyze Nike’s internal as well as external business environment, focusing on how the current political and economic factors are influencing its decision making particularly regarding its Diversity program, ending with the recommendations on how to further optimize its functioning Nike Corporation is the world’s leading supplier and or manufacturer of sports equipments, athletic shoes and apparels. It was formed in 1964, and by 1980, it already had more than 50% market share in the United States. Nike has over five hundred factory or office locations in around 45 countries all over the world. Nike’s operations in UK are extensive with stores at many prominent places and manufacturing process is also going on. With such extensive locations, Nike, an American corporation has a sizeable percentage of employees from diverse groups. So, Nike is a very diverse company and focuses a great deal on improving diversity throughout the organisation. â€Å"This company operates on six continents, and employs around 23,000 people. Their suppliers, shippers, retailers and service providers employ close to 1 million people. The diversity inherent in such size is helping Nike evolve its role as a global company.† (Clarke et. al, 2005). But, as part of a p ositive image building exercise, Nike under the leadership of Phil Knight planned to increase that percentage to recognizable and optimum levels. So, in 2005, it actualized that plan by adopting the Diversity Program in its recruitment process. Phil