Educating For Sustainable Worlds Example

Educating For Sustainable Worlds Example Educating For Sustainable Worlds â€" Article Example > LEARNINGS ON EDUCATING FOR SUSTAINABLE WORLDSEducating the communityAs a schooled citizen, I plan to apply my hard learned skills and knowledge to impact positively on my environment. This will come in handy by initiating and implementing sustainable development activities that have little or no negative effects to the environment. My idea revolves around use of technology to transact business deals. How? , for a person to transact he/ she must commute, use online platform or make phone calls. The most vulnerable mostly commute, since they have fewer options due to lack of information or inability to use online platforms. Due to the forces of demand and supply, as more people commute, more commuter wagons are manufactured to ferry them from one destination to another, translating to more hazardous pollutants emissions to the environment. Through my initiative, I will set up centers of knowledge acquisition to empower the community on the use of online platforms to transact and to boost my venture train them on applications for transactions. This will translate to better and easier means of transacting resulting to reduced travel consequently reducing the amount of air population exhaust gas emissions. Aspire to live better The quality of life a community lives is determined partly by their levels of literacy; a literate person will comprehend and act on issue in more informed dimension than illiterate person. Environmental condition contributes significantly on how the people lives, and it is for this reason that it is paramount consideration for one to make as he/she thinks about the quality of live he/she must live. As such, I plan to initiate campaigns yielding to environmental cleanness through lobbying and advocacy that will realize also, to proper waste disposal especially the non-biodegradable products or lobby for legislation that would influence the products being manufactured. This will ultimately lead to better living environment with fewer heal th hazards contributing to increase in live expectancy and reduction of mortality rates. This move will consequently contribute to improvement in populace quality of live. Use of social mediaAccording to world statistics, Facebook is deemed to be the most popular social network worldwide and attract 1.71billion users currently. This is a favorable platform through which a Facebook group can challenge people on impacts of climate change, climate education and sustainability. I purpose to explore possibilities on how I can develop a webpage which can be liked by willing participants and we invite the largest reachable crowd globally to like it as a means to pass information to the world, that environmental sustainability is very essential for the human race. It will be a platform for knowledge and skill acquisition on how we can reverse the negative impact of human action on environment. Support Government initiativesThe government has a bigger role to play through legislation and po licies and programs that would alleviate level of knowledge among citizens to the extent of implementing programs that are geared towards changing the understanding on Sustainable environment. As so, through the Government initiatives, I will participate fully to ensure in my small way am in the fore front in letting the citizens know that the lives we live are vulnerable to health hazards because of a depreciating environment hence something must be done to reverse the trend.

Finance cheetsheet Essay - 824 Words

A 1)Working capital requirement = Accounts receivable + Inventories + Prepaid expenses – Accounts payable – Accrued expenses 2) Managerial balance sheets What is the relationship between these ratios and Sentec’s return on equity (ROE) over the three-year period? Operating margin = EBIT/Sales Invested capital turnover = Sales/Invested capital Return on invested capital = EBIT/Invested capital Financial multiplier = (EBT/EBIT) Ã…~ (Invested capital/Owners’ equity) Tax effect = EAT/EBT Return on equity = EAT/Owners’ equity 2008 Operating margin = $650/$22,100 = 2.94% Invested capital turnover = $22,100/$5,730 = 3.86 Return on invested capital = $650/$5,730 = 11.34% Financial multiplier = ($540/$650) *($5,730/$4,130)†¦show more content†¦is currently $1 per share and is supposed to grow at 10% a year forever. Its share price is $30. What is your best estimate of Divo’s cost of equity? According to the dividend discount model with constant growth expectations: Po= Therefore, the return expected by the company shareholders, kE, is: Ke= DIV1 = $1.10 is the dividend expected for next year [$1.00* (1 + 0.10) = $1.10, where 0.10 or 10 percent is the expected growth rate of dividends], P0 = $30 is the current share price, and g = 0.10 is the expected dividends’ growth rate. Thus: Ke=1.3/30+ 0.1= 0.0366+0.10=0.1366=13.66 percent D The firm is asking the finance department of FarWest for an estimate of its cost of capital. FarWest can borrow long term at 7%; its corporate tax rate is 40%. Its beta coefficient is 1.05. The rate of interest on government bonds is currently 5.2%, and the market risk premium is 4%. How would you estimate the firm’s weighted average cost of capital (WACC) if its target debt-to-equity ratio is 1.20? Step 1: Estimate the firm’s after-tax cost of debt. The firm’s after-tax cost of debt, Kd (1 – TC), where Kd is the pretax cost of debt and TC is the corporate tax rate, is KD (1 – TC) = 7%(1 – 0.40) = 4.2% Step 2: Estimate the firm’s cost of equity based on the data. According to the capital asset pricing model (CAPM), we have: kE = RF + ÃŽ ² * (RM – RF) where RF = 5.2 percent is the

The On Fossil Fuels And The Amish - 1594 Words

As we continue to consume fossil fuels on a scale never seen in human history, we are faced with the nagging but not imminent question: what is going to happen when we run out? It’s the same question any addict asks themselves, and the way they respond can affect the rest of their life. It is impossible to forget 2008: gasoline rose to nearly $4 a gallon, the stock market plummeted, millions lost their jobs, and Americans and foreigners alike responded in a way that only the fear of spending more money can motivate. Why are we as a global society so hooked on fossil fuels? Put simply, we can’t live without it. Few people-- outside of aspiring reality TV stars and the Amish-- would be willing to give up their precious electronics and†¦show more content†¦Mansueto Ventures, LLC, 13 Nov. 2014. Web. 04 June 2015.)-- we would not only outgrow the earth’s resource limits, but we would need 5.4 earths to sustain humanity. Without access to fuel, industry is hindered. The time it takes to travel from point a to point b increases tremendously if there is a limit to the amount of fuel that one has access to. In the 1970’s during an â€Å"oil crisis†, gas stations limited customers to 10 gallons each. The need to stop at more gas stations more often will increase shipping time, decrease productivity, and hinder new nations in their development and entrance into the postmodern marketplace. The origin of the energy crisis stems from the days of the industrial revolution. Coal and Oil were more efficient than wood, and seemingly abundant across the globe. At one point, the ash from factories in Great Britain was so profuse that it turned the bark of trees a different color and caused the species of peppered moth to alter their coloration in fast-paced phenotypic evolution. Expand the scenario where human energy consumption and the subsequent alteration of climate exceeds the rate at which animals and biomes can adapt is a terrifying and very real one. A growing disparity between rich nations and poorer developing countries due to the rate at which technology is being adopted and economic maneuvering power No matter how hard we try, the effects of pollution are everywhere. From major catastrophes like theShow MoreRelatedEssay on Environmental Ethics2347 Words   |  10 Pagesstarted in the industrial revolution and the discovery of oil The need to improve the quality of life resulted in the construction of factories to mass produce products for consumers. These factories were powered by fossil fuels such as coal, oil and gas. The combustion of these fossil fuels emitted great quantities of pollutants that remain in the Earths atmosphere to this day and is the number one cause of global warming. However, in ethics one cannot evaluate just one thing. In ethics, as in natureRead MoreEssay on Persuasion Speech / Eating Local Ann Arbor1140 Words   |  5 Pagescancer and other health problems in lab animals. People have been eating food produced this way since the early 1990’s, most folks don’t even know this exists. What might it do to us? a. Conventional farmers use chemical fertilizers made from fossil fuels that they mix with the dirt to make plants grow. They do this because they have stripped the soil from all its natural nutrients from growing the same crop over and over again. b. Next the more harmful chemicals, Pesticides and herbicidesRead MoreAlternating Current and Electricity1862 Words   |  8 Pageselectrical generation. The majority of domestic electricity generation has been from burning fossil fuels Ââ€" coal and oil Ââ€" to produce steam, which spins turbines connected to generators. The primary problem with this method of producing electricity is that it relies on non-renewable energy sources; when fossil fuels become scarce, we will face an energy crisis (Steyn, 2006). Additionally, the waste products from fossil fuel plants have been proven to be very harmful to the environment. Since the 1960s, there

The Economy Essay Free Essays

string(170) " had emerged as more of a world power in the late nineteenth century with how well things went with the military and economic trade and colonial centers all helped this\." The economy has been something really important to society because of how much it’s affected our daily lives. Not to mention The Great Depression, which was something huge that happened in history. Most presidents had tried to fix the economy in whatever way but they couldn’t fix everything. We will write a custom essay sample on The Economy Essay or any similar topic only for you Order Now A lot of Americans faced hardships due to a bad economy at different points in history. It would also be considered a hardship to the government, because of their involvement and what they went through. First, getting into The Great Depression we see that it had a huge impact on society being that it wasn’t forgotten about it had given rise to new departures in economic theory. (Rothermund, 1996) It caused free trade among different countries to be depleted at the time affecting those other countries and leading them on to lose growth. It’s no doubt that The Great Depression didn’t only affect America but other countries were also very hurt. The monetary theory was introduced with the quantity of money supplied at the time, with introducing a gold standard it was thought to help us out in this tough time. If we could use gold bars in place of cash to help provide for the country it was said we’d be better off. Supply and demand was a big factor, being that it was needed to stimulate the economy. It didn’t help that people weren’t buying anything for the circulation of cash to dwindle through it’s cycle, and therefore help boost the economy. That, in turn caused wages to be lowered hurting that average Joe. International trade had gone up, all the countries were hurting so bad that they had no choice but to raise the price of goods to make the money that they were in need of. From that, countries had no choice but to buy the goods, so they had to go into debt from putting their purchases on credit. At the time pressure was put on the peasant farmer who already wasn’t making a whole lot of money had been taxed heavily due to the need of produce screwing him both ways. Debt, not only has an effect on the past but also the future. When people look into how much debt a person has it has a detrimental impact on lending them money. Also, countries in debt had used gold as a means of trade because they had no choice with the creditors seeing how much they owed reflected back on them giving no choice but too. Taxation was another big thing that affected the duration of The Great Depression. With high taxes, it was a big factor because it played into economy causing different companies and corporations to not bounce back or recover that quickly. Something that affected the economy during the time is war debts from our allies that owed us billions of dollars and we needed it back. It would’ve helped stimulate the economy if they had paid those back in that time of need. During The Great Depression Harlem had become a place for many famous poets, musicians, or famous black figure to move to.  (Greenberg, 1997) Also, black political activity had gone up during this time all this causing the Harlem Renaissance. During the 1920s, the population of blacks in Manhattan had gone from 5 to 12 percent. Then by 1930 55 percent of all foreign blacks lived in New York City. Harlem was looked at as the greatest black city in the world, and had a lot of positive energy. Through all the unequal rights blacks had at the time, it caused unemployment to rise in Harlem and the crime rate had increased due to low wages and unemployment both. The discrimination was so bad that blacks were getting such high rental rates due to the landlords being racist. Also, the quality of houses built were very unsafe, and poor that many found it hard to find a place to live. Blacks looked forward to when others would move out of their own homes so that way they would have a nicer place to live if they got to it in time. The large population of Harlem at the time had been because of migrants needing a better place to live and problems from where they came seeking opportunity in this area. The problem that most blacks faced was coming into the area without an education. Unfortunately blacks were discriminated so much in the workplace that they had such low quality positions and couldn’t even be granted supervisor position. Close to 70 percent of all black women in the 1920s were employed with jobs such as domestic and personal services. When the stock market crashed it had affected blacks more than whites. It also had a bigger impact on unskilled workers due to them being more concentrated on in their ranks. Malnutrition had affected so many at this time due to unemployment and low wages. At this time child labor rose to help support their families, as did theft leading to young juveniles. A lot of people had started to apply for aid for the first time in their lives. Having a need for it was a major thing, so people were hoping to get a descent amount of support. With everything going on, different organizations came out and helped struggling families. Such as the Salvation Army providing shelter, food, and clothing. Also there was churches that were helping out the community in whatever way they could. At the year 1933 about 25 percent of the workplace was unemployed. Then in 1940 the numbers changed to 15 percent of the workplace not finding any work. It was proven at the time among black families that the father and son were both working. Their wages and hours worked were also so low that expenses were higher than the amount they had earned. Britain had emerged as more of a world power in the late nineteenth century with how well things went with the military and economic trade and colonial centers all helped this. You read "The Economy Essay" in category "Essay examples" (Bryan, 2010) Other countries at the time had been seeking Britain’s ways and wanted to be more like them as they were considered a role model. From the early 1870s to the 1890s most of the world have been going through lowering prices, and they called it a Great Depression. This caused a lot of discontent, and wealth to be transferred from the debtor to the creditor. Many in America had complained about the government not letting them have the free mining of silver and it leading to why the money was in such bad shape because of not being able to trade gold. At this time tariffs were tacked on to imported goods, this made domestic goods cheaper than imported goods causing producers to buy domestic instead of foreign. In Britain, protectionist ideas and expansion had up surged when there was competition in the marketplace from Americans and Germans. The governments in France, Russia, Italy, Germany, and Austria-Hungary had based their economic systems on promoting and protecting industry. Many countries had tried what they could to adopt the gold standard, to protect their developing countries by blocking imports, promoting exports, and de-valuing their currencies. Military spending had in part contributed to worldwide inflation. Also, the amount of gold production had increased all around the world when people saw a need for it. Only with military power could countries like Japan be considered full civilized since they were ignorant of nearly all methods of production. Not only gold but also iron at the time were models that shaped state currency choices, and influenced decisions as far as colonies and tariffs went. Not only was the gold standard a primary use for international money, but trade and precious metals were also. Gold had an advantage with it’s exchanged rates being fixed. The government had established centralized banks that were under the expansion of the gold standard, so they couldn’t be state controlled. Prior to the nineteenth century the use of a silver over gold was more of a worldwide currency. When more countries had seen how effective gold was they had adopted the same standards and it’s not until the 1890s that it became common around the globe with people adopting the gold standard. London was considered the world’s financial center, but they also had way higher interest rates then France, Belgium, and the Netherlands. The lend-lease act was passed on March 11, 1941. (U. S. Congress, 2013) This act would allow the U. S. to lend or lease war supplies to any nation that was in dire need of help, and that was important to the defense of the United States. When Winston Churchill had 11 navy warships destroyed in 1940, he looked for help through President Roosevelt. Roosevelt was smart and responded by the exchange of 50 of our destroyers for 99 year leases on British bases in the Caribbean and Newfoundland. At the time, Roosevelt had promised to keep America out of war. In 1941, Roosevelt had signed a military aid bill for Britain to help support them and what they were doing overseas. It was considered buying and not lending, since they were becoming a vital aid to us at the time. It was a time to prepare for war, many didn’t know it yet but Roosevelt was buying security for the meantime pretty much. The United States at this time was nowhere near being ready for war. As far as training, and being unprepared and unarmed. It was time for the United States to get ready for something major to happen. This was the start of us having allies, and forming more of an alliance with other countries overseas. With the end of the Second World War 1945, many Americans had feared for the economy to plunge into another Great Depression. (Rosenberg, 2003) Which turned out to not be true, there ended up being a demand for consumer goods, and investment goods. Even modernization and expansion, housing and exports were in demand. The war had shown that the federal government could have a positive effect on the economy. Toward the end of President Eisenhower’s years there was high levels of unemployment in addition to really high inflation these occurred simultaneously. During this time, many youth were sent back to school, and women back to the kitchen. It was in response to employment, with jobs now wanting to hire people with more of an education, and those not having full time housekeeping responsibilities were more in demand in the workplace. The business community had said the path to employment would be better achieved through the private sector. By the end of 1945, there was very few production controls that had remained. It was thought by that happening it would lead to a more successful peace time economy. Things were looking up for individuals, they were able to spark an increase in purchasing consumer goods, and housing. What really helped was the Income Tax Act of 1945 which lowered people’s income taxes leaving them with more money to spend. Also, a high demand for American exports was something that the U. S. needed. Truman had considered economic growth to be really important for economic policy to grow. He wasn’t clear how this was to happen but wanted to make an effort to make it happen. In 1950 the Truman administration had raised taxes to fight inflation and also finance the war. Something important was to stop the spread of communism, Truman believed that this could be done. After the Korean War in 1953, the amount of defense spending had lowered tremendously. Which really helped since Eisenhower wanted to lower federal spending, he said the government’s role should be to foster price stability. A balanced budget was well looked on at the time, it was thought of as a really good thing. If we had a balanced budget, then we could have a budget deficit that would look more positive. It is said that economists have a notion of defining art, and it’s more in the back of their heads causing an influence on their findings. (Abbing, 2002) Something that’s kind of funny, is when you go out to museums or art galleries, you’re looking for the price tag but can’t seem to find it, or you try finding a store clerk but they are hiding out somewhere. It’s because of the cost of artwork, it’s not cheap causing people to be ashamed of the price when selling it. Art really draws back people when they see the price tag, but in reality artist think their art is special that’s why a lot of them have trouble when thinking of how much they want to price their painting. Cost’s in the arts rise faster than any other production sector, but value is really hard to determine at times because art is something so beautiful to a lot of people. Unfortunately, the government only seems to support art because it has no choice but to. Ex- artists have explained that they made a big mistake when switching to a different career, they felt like they lived in the world of art. So, it was a lot of positive energy, a happy lifestyle and it seemed to help calm people down when they would work on their art piece. The difference with artists is that they rely more on donation then income, they are going against others so they have more of a challenge with having the piece of the art that somebody else would really want. Artists have really changed society for the better with everything that they created, people can keep in their homes and it reminds them of the person who made it, when looking at that piece of art. In the 1990s the U. S. economy had expanded significantly, it being from the higher tax rates in place. (Harris, 2010) Something that had helped the boost in the economy was how well productivity in Information Technology had expanded and investment in Information Technology equipment. It had no bearing on tax decisions, but it was seen as something unique and unanticipated. With the production of I. T. computers, and software the jobs went up and that explained the surge of economic expansion. More people were wanting a computer, or some type of I. T. which caused more of a demand and gave people a lot of work which was great. It was looked at, with a more positive feedback from the marketplace had been a big factor with the 1990s economic expansion. Also, when more production was in effect that had caused I. T. software and devices to be lowered in price because of the advancements. Causing the businesses and consumers to have more of an increased investment. The lessons learned were that the past doesn’t predict the future. Just because something was more successful with economic expansion in the past doesn’t mean it’ll be just as effective in the future. This last month in October 2013, the job growth has surged with the U. S. economy adding 204,000 jobs. (Kurtz, 2013) Which was in fact a big surprise with the government shutdown at the beginning of October because government failing to come up with a budget for fiscal year 2014. That lasted for 16 days, and had 800,000 federal employees temporarily out of work. Since September 2012 the government has been buying $85 billion in bonds each month as an effort to strengthen the job market. It may seem like the economy has gotten a lot better but in fact all the jobs lost since the Great Recession still haven’t been restored. The unemployment rate at this time is close to eleven percent. The government had also cut 12,000 jobs with a third of them being postal service jobs. In conclusion, we see that the economy plays a vital role in our everyday lives. It has a big impact on what jobs are available, how much a person will be taxed, a person’s wages, and it plays a role with government spending. As we have seen, government spending has seemed to go up sky high when the economy would be in decline. Also, a lot of Americans went through many hardships when their wages were garnished, or they were unemployed leaving many with very low standards of living, malnutrition, hard lifestyle, and overall tough times. There was many different decisions by presidents that had to be made throughout 1865 to present. It was not easy for them to decide what would help our economy. The way it was seen, was that most if not all did a great job with trying to boost the economy, and even though they weren’t able to accomplish what they wanted, it still made a huge difference in many lives. How to cite The Economy Essay, Essays

Information Technology and Business Intelligence

Question: Discuss about theInformation Technology and Business Intelligence. Answer: Introduction The use of business Intelligence techniques has accelerated pharmaceutical company. The Pharmaceutical companies are evaluating the models that are related with business and thus it helps in focusing on the business Intelligence tools (Smith, 2016). The report helps in unearthing the nature and role of business Intelligence, role of information technology in business intelligence, key issues and roles of information technology in Pharmaceutical Company. Discussion Nature and Role of Business Intelligence According to Betz and Tidona (2015), pharmaceutical companies are implementing business Intelligence technologies for their drug development process. The companies have deployed and purchased the different technology solutions for automating and standardizing workflows. The pharmaceutical companies are very much mature in terms of business intelligence though a large number of vendors have successfully pierced the market by selling solutions to Biotech ad Big Pharma. On the other hand, de Carvalho and Sassi (2014 ) argued that the present competitive landscape related with the business intelligence vendor are diverse. It consists of organization that has different market portfolios, technologies and market approaches. Some vendors helps in providing horizontal Business Intelligence tools for analysing, integrating and measuring the performance of data where as other vendors have offered different developmental environments for the organizations in order to build applications that are required for unique need (Du et al., 2016). Furthermore, there are vendors who help in supplying a full suite of business intelligence tools while the other organizations are specialized in one or more technological areas such as predictive and reporting analytics. According to Smith (2016), the key business intelligence vendor which helps in serving the customers of the Biotech and Big Pharma includes GenoLogics, Genstruct, SAS and Oracle. The vendors are selected in order to provide a sample of Business Intelligence vendors in terms of technologies that are offered, size and market focus (Elizabeth et al., 2016). Each of the vendors was evaluated on the basis of a framework that is known as market readiness. A score was used by each of the users for the pharmaceutical users in order to specify business intelligence solutions for their partnership strategy and for supporting the capabilities. The three important pharmaceutical companies in USA include Johnson Johnson, Gilead Sciences and Pfizer. The companies are operating in order to conduct various research and for collecting huge amount of data. According to Tanev and Kleismantas (2015), the pharmaceutical industries of USA value business intelligence products which are scalable across various departments and thus help other organizations in creating global protocol and streamlined workflows. Business intelligence equipment must help in reflecting the domain expertise and thus creating or making sense in the hands of end-users. The challenges for different vendors include offering various business class BI solutions for transitional medicine and for keeping the cost that is associated with the medicine and professional. Information Technology in Pharmaceutical Companies Needs of Information Technology According to Smith (2016), the pharmaceutical industries are using both the outsourcing as well as off-shoring of IT work which includes maintenance of vendor companies and application development. With the help of outsourcing, pharmaceutical organizations are getting substantial savings in the areas of business which includes management of clinical data support of IT infrastructure, drug discovery that is IT enabled scientific communications and may more. On the other hand, Rastogi et al. (2015) argued that benefits that are collected from cost savings which is known as labour arbitrage. The companies expect that the resources must focus on the operations of the business that are fully innovative in nature by having IT vendors as the perfect guide. Evaluation of Key Issues According to Smith (2016) there are various key issues that are associated with the Information system of Pharmaceuticals Company. IT breach is one of the issues that lead to theft of identity, counterfeit drugs and loss of revenue. On the other hand, Betz andTidona (2015) stated that routine procedure is related with security that can fall short in securing the data of the IT system of a pharmaceutical company. It raises lot of issues which includes security and privacy concerns, violation of data and many more. Blueblugging is one of the issue or challenge that helps in attacking the phone of the victim. Bluejacking is another issue, due to which the privacy of the users get lost as they enforce long messages into the phone of the victim without having their permission. Tasks and Roles in an Information Technology Environment for Successful Pharmaceutical Business According to Tanev and Kleismantas (2015), pharmaceutical companies expect that all their vendors are achieving their regulatory compliance at a very low cost. The efficient and cost-effective services that meet the requirements of regulatory compliance are the key vendors for the external service providers in order to contract more number of companies. On the other hand, Elizabeth et al. (2016) stated that IT vendors must view the regulatory compliance for proper management, execution as well as for delivering proper IT business solutions. The pharmaceutical organizations are selecting IT vendors on the basis of different credentials in the compliance services for focussing on the capability and experience in the areas of compliance which includes data privacy, qualification and management of validation. On the other hand, Rastogi et al. (2015) stated that oracle and SAS influence their expertise for the applications that are related with the enterprises and analytics in order to gain industry based solutions in the market. Additionally horizontal vendors support or influence the strength of the brand in the pharmaceutical industry. Conclusion It is concluded that both the business intelligence technique as well as information system are significant for the development of Pharmaceutical companies. It is analyzed that some vendors helps in providing horizontal Business Intelligence tools for analysing, integrating and measuring the performance of data whereas with the help of outsourcing, medicinal groups are getting considerable investments in the areas of business. The companies expect that the resources must focus on the processes of the business that are fully advanced in nature by having IT dealers as the perfect guide. References Betz, U. A., Tidona, C. A. (2015). Outcubation [mdash] where incubation meets outsourcing.Nature biotechnology,33(1), 20-21. de Carvalho, T. V., Sassi, R. J. (2014). An alternative to face worldwide financial crisis of 2008: best practices usage of a business intelligence architecture in a chemical industry.International Journal of Business Innovation and Research,8(4), 399-410. Du, M., Pivovarova, L., Yangarber, R. (2016, July). PULS: natural language processing for business intelligence. InProceedings of the 2016 Workshop on Human Language Technology(p. 1). Go to Print Publisher. Elizabeth H, R. John C. Yi,, S. (2016). Retrieved 21 September 2016, from https://file:///D:/new..ppt/969341_1518617304_AnalyzingtheEffectivenessof.pdf Rastogi, S., Singh, A. P., Virmani, T. (2015). Knowledge Processing Outsourcing (Kpo): Opportunities In Pharmacy Research And Development.Indian Journal of Drugs,3(3), 71-78. Smith, N. C. (2016). From Corporate Philanthropy to Creating Shared Value: Big Pharmas New Business Models in Developing Markets.GfK Marketing Intelligence Review,8(1), 30-35. Tanev, S., Liotta, G., Kleismantas, A. (2015). A business intelligence approach using web search tools and online data reduction techniques to examine the value of product-enabled services.Expert Systems with Applications,42(21), 7582-7600. Thomas, S. (2016). Retrieved 21 September 2016, from https://file:///D:/new..ppt/969343_1471105397_Sept-201420-Year-TrendsThomas-.pdf

Despite The Negative Portrayal In Mainstream 1960s Media, Justificatio

Despite the negative portrayal in mainstream 1960s media, justifications expressed by counterculture activists for further investigation, education and experimentation under government control of LSD were rational and valid arguments. Sex, drugs, protests, war, political upheaval, cultural chaos, and social rebellion; the many comforts TV dinner eating, republican voting, church going, suburbia conformists tried to escape through conservative ideals, town meetings, and The Andy Williams Family Hour. National consciousness in 1960s United States was alive, but existed differently in every mind it dwelled, and stirred uninterrupted in every life to which it was introduced. A dream of money, success, and a house with a white picket fence still existed within the pandemonium of the nation and many still relished in the idea of Americanism. Television was a base for a magnitude of world news and national information. Television situation comedies created ideal families and contenting dist ractions from unsettling national realities. Mainstream media, both fact and fiction, influenced the nations minds resulting in the effect of political change and further media influence over the government. The new decade, along with the effects of the Vietnam War and the strong influence of television, began to leak from the cracks of the nation a new counterculture of rebellious teenagers, unfamiliar narcotics, and a wave of promiscuity. Among the many issues and events molding our nation into a new decade, came the question of government and mind control. For some it was the next step into human evolution, a potential tool for mind control, a liberator of human kind, but for most LSD helped define 1960s counterculture, in which it was deeply rooted. LSD has proved that the mind contains much higher powers and energies, beyond the average10% of the brain that a typical human uses. These powers and energies, under the right circumstances, can be taken advantage of to benefit human kind spiritually, creatively, therapeutically, and intellectually. LSD has given human kind the option to chemically trigger mental energies and powers. Arguments that LSD is potentially a dangerous discovery and mind control should be strictly prohibited by the government holds much validity, although there are benefits and arguments of personal freedom of neurology to consider. Whether LSD reflects negativity as a weapon and mind control drug, or radiates euphoria as a mind-expanding chemical and sacrament, the choice to engage in such an experience should be through personal reasoning. It is not the states and other bureaucracies duties to take control of the human brain and body. We no longer live in an age of industrial muscularity, and in this time of neurological intelligence, we should have the individual choice and freedom to further engage in the depths of our consciousness, if we are so graced with an option to do so. No one can limit, restrict, or try to control how you access, activate, manipulate your own brain through the use of drugs. Temperance, moderation, and education should be applied to the use of mind control, but not restricting personal freedoms of neurology. Dr. Timothy Leary agrees: Its ludicrous and ominous to think that the government will try to limit, restrain, control where youre going to put your head, and how youre going to manage and direct your own neurology. Thats the basis of your own freedom. Now, as far as behavior is concerned, if what you do in your head leads you to violate any behavioral law, a traffic law, or impose on the rights of the peoplethen you should be busted. But in the privacy of your own home, your own body, and your own brain, thats your business. Likewise, other individual freedoms justifying further investigation, education, and experimentation of LSD under moderate government control are questioned. The freedoms of spirituality and creativity are, similar to neurological freedom, issues in result of the use of psychedelic drugs. Spiritually, psychedelic drugs, are sacraments: divine substances no matter who uses them, in whatever sprit, with whatever intention. LSD, along with other drugs generates spiritual discovery and perception. Creatively, LSD has extreme potential; it is a tool to explore the creative attributes of the mind. Dr. Oscar Janigar states, continuing that this tool could equal to four years of art education. The further appreciation of the power of human

Public Relations Theory And Campaign

Public Relations Theory And Campaign Introduction Newlandia education foundation Newlandia education foundation (NEF) was established in the 1900 as a charitable organization, with support from Newlandia government. Since then, this organization still relies on donation from the public to ensure its survival. It is located in the south region of Newlandia Island where schools are faced with inadequate resources such as lack of enough books, stationery, teaching materials among other needs.Advertising We will write a custom critical writing sample on Public Relations Theory And Campaign specifically for you for only $16.05 $11/page Learn More NEF’s mission stands for â€Å"education access for all newlandians regardless of race, religion, sex or economic standing† (Pacific PR, 2010, p.5). However, NEF is faced by the challenge of over-reliance on public support in form of money, reading material, and voluntary services; however, the adult population of Newlandian is very ignorant o f the organization’s vision and mission. The Newlandian unemployment rate is at 12-25% due to lack of education. In addition, south newlandians children live far from school, hence making it impossible for them to attend school, (Pacific PR, 2010, p.8). This campaign aims at convincing the business sector on Newlandian on the importance of supporting childhood education in the future to benefit the children into becoming important people in the society, thus curbing illiteracy and unemployment in the future. In order to ensure effective delivery of information, situational theory, social learning theory, and hierarchy of need theory will be used appropriately. When proper resources are in place, NEF can make an impact on the lives of many children through providing effective education, thus curbing poverty through providence of employment opportunities. Literacy minimizes poverty while boosting employment and social inclusion. Television, newspapers, and radios can be used as campaign tools for spreading the plight of Newlandian. The Newlandian situation requires additional schools, stationery, teaching accessories, and desks in order to ensure learning needs are met. Indeed, raising awareness of the child education situation is the first step in this campaign. Steps towards Public Relation Campaigns According to Musgrave (2001, p.42), when public relations campaigns are planned carefully and executed effectively, they create a difference between success and failure of a program.Advertising Looking for critical writing on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, the following steps are involved; first, collection of data, which in this case we have all the information needed concerning the Newlandian’s education foundation. The second step involves setting of objectives, the main aim of which is to raise awareness of the Newlandian’s plight and to r aise donations that will aim at increasing education for children in this area. Determining the strategy aims at how the objective will be achieved, therefore publicizing our objectives will attract public’s attention. In addition, setting of communication techniques aims at deciding the number of communication tools to use. In this case, variety of tools will be used, for instance, television, and newspapers among others. Composing the message is a step that involves constructing an appropriate message that will be forwarded to the media with an aim of creating awareness and supporting NEF. Selecting the media involves choosing the appropriate channels of conveying the message. In this case, television, newspapers, radio, and the internet will play a vital role in publicizing. This is in addition to preparation of supporting materials, which include brochures and setting a schedule, indicating when the project will begin. The budget should be used effectively while follow up on the responses regarding the campaign should be made. Finally, programs objectives should be evaluated, for instance, the rate of media exposure on the conveyed message (Musgrave 2001, p.46). Creating awareness can be done through advertising, and publications. These tools assist in conveying a message to the public, and in return, the public begin to act according to the influence of the communication. Campaign media tactics include advertising in newspapers, television, and internet among others. Mediated publicity includes personal appearance in talk shows, while directed publicity involves emails, reports, and brochures among others. In this campaign, it is important to note that important messages will be easily understood if they are seen or heard.Advertising We will write a custom critical writing sample on Public Relations Theory And Campaign specifically for you for only $16.05 $11/page Learn More The appropriate media is the use of television, radio, and newspapers. For instance, in the newspapers, the advertisement on the education plight of Newlandia can be placed in the Newlandia time magazine in the most effective areas like sports section and the job market section, where most people access. In case of the television, a commercial should be sent that conveys story coverage on the plight of NEF. In addition, according to Bouman Brown (2010, P.35), lifestyle campaigns are increasing in relation to the growth of media. Such campaigns induce interpersonal communication while seeking support. They use the media to draw attention on specific behaviors such as health, HIV AIDS, and sexual practices among others. Nevertheless, communication in campaigns is essential as it connects an organization with its publics through the exchange of information (Vasquez, 1994, p.268). Public relations planning models The ROPE model of public relations signifies four phases research, objectives, programming, and evaluation whereby, re search involves the institution or client that is faced with a problem that needs to be solved. The second phase involves setting of objectives to solve the problems, whereby, a strategy should be formed that involves identifying goals and objectives, identifying target publics, and creating a theme for the campaign. Moreover, the third phase consists of the planning and the execution of a program that will accomplish the objectives. The final phase deals with monitoring and the adjusting of the programs by determining ways that measure whether the campaign has achieved its objectives or not (Swan 2010, p.5). ROPES programming model consists of four elements, which include reciprocity, responsibility, reporting, and relationship nurturing. Reciprocity entails that an organization should show gratitude for the donations made by donors, since positive relationships are driven by the give and take situation.Advertising Looking for critical writing on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Responsibility on the other hand entails acting in a responsible manner towards the donors. In this case, NEF should use the donations responsibly, and the results should be evident in order for the donor to be motivated in giving more. However, if the trust of donors and supporters is betrayed, the organization suffers. Therefore, the foundation should keep its supporters updated on the progress made on developments, and it should avoid communicating with its supporters only when it seeks help. Theories Relevant To the Campaign Proposal The stewardship theory According to Wehmeier (2009, p.267), public relations has been criticized for lack of theory building. However, some theories are still of great significance. The main aim of this campaign is to raise awareness on the plight of Newlandian foundation, in order for the foundation to raise more funds that will cater for the wanting issues. Therefore, the campaign targets both business and industry sectors. Fund raising theory imp lies that, the more an individual or an organization donates to a foundation in terms of time or money they are more likely to continue giving. Therefore, with the creation of the NEF plight awareness, many groups will be driven to give regularly. It is however important that stewardship is maintained when it comes to public relations. When donations are made to the non-profit organizations, the donors should be treated with respect, as how they are treated determines future donations. Therefore, stewardship theory focuses on relationship building between the organization and its supporters, in term of respect and communication. Moreover, stewardship drives donors in giving for a second time. Measurement by Objective (MBO) Theory Measurement by objective (MBO) theory is suitable when it comes to the assessing of communication and efforts. All objectives are crucial and should be achieved as an aid to establishing of smart objectives. Member involved in the campaign contribute toward s the setting of objectives. Measuring of achievements is determined by time and completion. Sponsorship theory involves a situation whereby a sponsor provides assistant financially or conducts a fundraiser with an aim of assisting the needy foundation. A sponsor can also create awareness to the public on the plight of the foundation, thus driving donors to provide aid. A sponsor comes with the advantages of reinforcing, shaping the public’s opinion on the firm, and improving the image of the organization among others. Agenda Setting Theory Agenda setting theory is associated with the media in relation to how they convey the message to the public. In this case, issues should be dealt with at first hand before they result to problems, which the media use to portray a firm’s image. Nevertheless, the agenda setting theory is important in shaping NEF situation by making their plight a public interest. Moreover, the correct message should be sent to the right public via the right media at the right time in order to achieve success. In addition, the theory states that the public is attracted by those issues that receive media attention regularly compared to the rest. The heightened coverage of an issue increases the public’s perception on the importance of that issue (Dunaway, et al, p.361). Therefore, this theory will work perfectly for the NEF’s situation when the media is used to cover on the plight of schools in Newlandian. Situational Theory Situational theory on the other hand assists in classifying publics, based on their involvement, into four groups; active publics on issues of public concern, apathetic publics on all issues, active publics on issues involving everyone, and personalized publics. In addition, this theory tends to categorize people on three factors, the first being constraint recognition, in term of whether they can do anything to adder a problem. The second is level of involvement, which involves the extent to whi ch they are personally affected by the problem. The third is problem recognition, which implies how the public perceives a certain problem (Hazleton, 2006 p509). Therefore, the situational theory will be important while identifying the issue involvement of the public. Social Learning Theory According to Newman Newman (2008, p.64), social learning theory implies that people try to fit in a particular group by modifying their behaviors and attitudes. For instance, when an individual sees a particular behavior as desirable, he will automatically adopt it. Therefore, television is viewed as a means of advertising that can act as a persuasive communication method. To make sure that this campaign is successful, we will seek Newlandian successful identities and associate them with NEF situation. Maslow’s Hierarchy of Needs Theory Maslow’s hierarchy of needs theory states that one can only move upward once the basic needs have been fulfilled, therefore, the mode of communicat ion should be aimed at appealing to the public to provide the basic need first. This campaign will aim at appealing to the rich in the north to assist the poor Newlandians in the south. Self-interest in this case can apply to the rich starting up projects with an aim of making profits, but at the same time provide employment for the poor (Clegg, et al, 2005, p.250). Communication Theory Another important theory applicable in the Newlandian’s population is the communication theory that involves a sender and a receiver; therefore, the message should be encoded carefully to provide the receiver with the correct understanding of the intended message. Moreover, the message conveyed to the media should be accurate so that when it is publicized, it still has the intended meaning (Liu and Horsley, 2007). In conclusion, public relations should be in apposition to direct and support corporate social responsibility (CSR) in a country. In addition, the chief executives officer should pla y a vital role in enhancing CSR in the society (Pendleton, et al, 2010, p.405). Conclusion The Newlandians campaign is aimed at creating awareness to the public on the plight of the area. Education is a top priority for any growing child, which should not be neglected at any cost. Therefore, campaign will foster donations from well-wishers and the privileged. Using the media as the main source of the campaign, the aim is attracting the target public attention on the NEF plight, which will be given unlimited attention by the media. Corporate social responsibility can also be related to public relations, if organizations focus on improving the situation of the less privileged. Reference List Brown, W., 2010. Ethical Approaches to Lifestyle Campaigns. Journal of Mass Media Ethics, 25:34–52. Taylor Francis Group publishers. Clegg, S. et al. 2005. Managing and organizations: an introduction to theory and practice. London: SAGE Publishers. Dunaway, J. et al. 2010. Agenda Setting, Public Opinion, and the Issue of Immigration Reform. Social Science Quarterly, Vol. 91, Issue 2. Blackwell Publishing Limited. Hazleton, V., 2006. Public relations theory II. NY: Routledge Publisher Liu, B. and Horsley, J. S., 2007. The Government Communication Decision Wheel: Toward a Public Relations Model for the Public Sector. Journal of Public Relations Research, Vol. 19, Issue 4, pp. 377-393. Musgrave, P., 2001. Eleven steps for planning and evaluating your public relations campaign. (Attached material). Newman, B. and Newman. P., 2008. Development through Life: A Psychosocial Approach. Edition10. OH: Cengage Learning Publisher. Pacific PR. 2010. Strategic Public Relations Plan: Newlandia Education Foundation Intensive three-month awareness raising campaign. 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